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Behind the scenes – creating a research survey

Behind the scenes building the customer research masterclass

Research Survey

Yesterday morning I had a rather hair-brained idea, not the plan exactly, just doing it. I decided I would create a survey to help me research my tribe. That’s you lot in case you didn’t know.

I’d like to invite you to take part in the research, there’s a button at the bottom of this page that will take you there.  If you’d like to skip this content and go straight there then you can jump to the bottom.

There are three reasons why I decided to do a survey, all of which benefit you. So let me take the chance to explain them.

  • Research - to help me understand what your level of understanding and types of technology are.
  • Technotherapy Live - this Thursday's session will be about creating surveys, the good, the bad and the ugly.
  • Customer Research Masterclass - there will be a section on creating surveys. It will be an expanded (and more polished) deep dive than you've had before.

A bit about the survey itself

The survey covers two aspects; the first is that I’d like to know more about those of you who are self-employed. There’s a small bit of research I’m doing in there to test a hypothesis I’ve got about language.

The second part is to understand what kind of technology my tribe are using. Apple, Android, Windows, etc., and how confident you are in using technology. What you’ll notice is that I don’t ask that question. If you want to know more about why I’m not asking that, you’ll have to watch this week’s Technotherapy Session.

It shouldn’t take you more than 5 – 10 minutes to complete the survey, and it will help me a lot if you do.

Technotherapy Live

As creating surveys (or forms) is generally something people find hard to do, I thought I’d use this as a teachable moment. This week’s session will be a relatively light one in this area, as there’s a lot of detail to cover.

It will be a bit of a “behind the scenes” session.

The session will cover when to use a survey and when not to. I will also talk about what you should and shouldn’t ask and why.

Tune in this Thursday at 2 pm GMT on Facebook – I’ve set-up an event page so you can show your interest beforehand. Head over here to find out more.

Customer Research Masterclass

Creating surveys and questionnaires is an essential tool in customer research toolbox.

I have found that the easiest and memorable way to teach something to someone is to show real examples. For this reason, the customer research masterclass course will take you through the research I’ve been doing to build my business.

The questionnaires and surveys module will have a lot of detail on how, what, when and why.


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