Validation Header Image
Customer Research

How to avoid validation failure

What happens when you try to validate your idea and you don’t get the answer you expected or wanted? disappointment? upset? frustration?

In their shoes
Customer Research

In their shoes

You never truly know someone unless you walk a mile in their shoes

Little Boxes
Customer Research

Little Boxes

Why we put people in little boxes by stereotyping them, what good and harm it can do

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