Experience Audit

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An Experience Audit is an expert review of your website to identify & help you fix issues causing you to lose sales

I will work with you to initially understand what the challenges you’re facing. I will then review your website, customer journey and content to align with that challenge. The analysis will then identify what you should be doing to fix the problems.  I will then help you fix them, or find other specilists who can help. Think of the Experience Audit as a little like a housing survey.  You’ll find out what you need to do to make your website structurally sound.

Areas of Analysis

As the experience of a website is made up of a number of different concepts, the audit will take the following into consideration:


The design of a website can stop visitors from buying from you, especially if the site hasn’t been designed mobile first.

Navigation & Structure

How easy it is for visitors to navigate your site and how well it’s structured will impact on how they engage and spend with you.


The information you present to your visitors will affect the engagement and conversion rates of your site.

Not sure if this is right for you? why not book a free 15 minute consultation with me to find out more.

What you'll get

This service includes the following

  • 2 Hour Sessions with me, either via video call or face to face (location dependent)
  • A full audit of your visitor journey (including website, content, checkout & emails)
  • A detailed report
  • Where relevant an expert sourced to help you.
Experience Audit

How this works

We’ll start with an initial call to go through the challenge you’re facing and I’ll define the approach I take, and the areas I’ll focus on.

I’ll then carry out the analysis and write up my findings. This will take approximately a day.

When this is completed we’ll have another session where I’ll take you through the findings. We’ll discuss what/if anything needs to be fixed.

If this is something you’re comfortable doing, I’ll leave the work with you.

If it’s something I can help with and you’d like me to, I will give you a quote for this work.

Or if you need some expert help beyond what I can offer, I will find someone to help you and get a detailed quote for their work.

Not sure if this is right for you? why not book a free 15 minute consultation with me to find out more.

On the fence?

Not certain if I can help? 

I get that, spending money when you’re building your business can be a risky thing, especially if you’re not certain I can help. 

Why not book a no pressure free 15 minute call with me to discuss what I can help you with. 

not the FAQs
Some things you might be thinking about before you buy

Before you buy, there are some things you might want to know, these aren’t FAQs (because more than one of you would have to ask).

I’m not a big business, and having worked as a contractor for years I’ve struggled with clients paying me.

I think that net 30, 60 or 90 payment terms should be illegal for freelancers.

For this reason, I request payment up front for all work up to £500. Any work over £500, I request 50% payment up front and the remaining amount once the work is completed.

For clarity, completion is either when the final product is handed over or after the final call/meeting.

I accept payment by credit / debit card or bank transfer. Please pick which payment term you would prefer when requesting the service. If paying by bank transfer, I need the payment to have cleared before our initial 60 minute meeting.

If you’re unsure I’ll be able to help you, I would recommend you book a no obligation 15 minute call with me.  Details can be found above.

Sometimes you need to cancel things, it’s cool.  I don’t need a reason if you cancel up to 24 hours before the appointment.  

If you do, I’ll issue a full refund, no quesitons asked.

If you need to cancel after the work has started, I won’t be able to issue a refund for any work under £500.  If the value of the work is over £500.  I will not charge you the remaining balance.

The kinds of clients I aim to work with are small female run businesses.

However, don’t work with MLMs (Multi Level Marketing) businesses. I don’t find their business practices ethical and it bothers me the way many women are left in debt and isolated from family for working for them.

The only guarantees in life are death, taxes and oxygen.

That roughly means that I cannot guarantee the changes I make will net you millions in revenue or get you the exact outcome you’re after. This is simply because we’re at the whim of human behaviour.

That said, I have proven results improving conversion rates for clients that have resulted in more sales.

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