Packed full of simple to follow advice on how to do basic customer research, includes worksheets to help you complete five successful interviews and advice on how to use the research when completed.
Backed by over 21 years experience interviewing people – you’re gonna want to get this!
This book is for everyone and anyone who wants to build a business. If you’re still not sure, maybe the following sound familiar.
Angels Playing Skittles founder, Emma, has over 15 years of working with businesses to better understand their customers and design kick-ass online experiences. Using this experience she aims to help women like you build and grow your online businesses.
If you want to build a business, have a business or want to expand your business this is for you.
In a way, yes. It’s a simple step-by-step guide to help you do basic customer research and create a persona (Ideal Customer Avatar).
It will help when it comes to recruiting people to interview, but it’s not a requirement.
No. All you need is a willingness to talk with people. You can even be an introvert and do this (trust me, I’m an introvert, and I’ve done this for over 21 years).
I’ve done a few online courses, and had access to closed Facebook groups. I’ve seen the struggle a lot of people have with this and know I can help. I’m also building a course that will include this topic (in a lot more detail, with a lot more support) and wanted to give something free ahead of that.
No. While I could, I think small businesses owners should at some point have real conversations with their customers about what they’re selling. When they grow, sure, get someone else to do it, but the benefit you’ll get from these conversations are priceless.
No. It doesn’t matter what kind of business you’ve got. All businesses benefit from talking with their customers and this is a toolkit to help you do just that.
Just bung your name & email address in the box below and it’ll be with you in a jiffy!