Female Founder Toolkit

Angels Playing Skittles

After a storm, comes bright skies. After failure comes a pivot.

One of my strengths is getting back up when knocked down.  A bit dustier, slightly bruised and ever-so wobbly on my feet.  When something doesn’t go quite the way I had planned it, I pivot like a ballet dancer and leap into something new, with a little bit more confidence than I had before.

Learning from my mistakes

You’ve seen the bit in Sleepless in Seattle when Annie is trying on her mother’s wedding dress, the sleeves tear and she says “It’s a sign”. I know her mother points out that she doesn’t believe in signs, but I do.

So a little story. A month ago, I launched a course I had been working on for months, and didn’t sell a single thing. It was humiliating. Absolute crickets.

I’m not one to give up easily. I got very upset and made a very public display of how utterly shite I am at something. But I didn’t give up.

The thing is, the name was off, the suite of courses I wanted to build needed a brand name. It also had to be descriptive enough to make it clear what it was and who it was for.

You can see where I’m going here, right?

A couple of weeks ago, the name came to me while I wasn’t thinking of it. The first thing I did, the thing I *always* do is check to see if the domain name was registered. Normally, this is the sign I’m looking for.

You don’t need me to tell you, that it wasn’t registered (although it is now, I’m not THAT daft). And hence, the Female Founder Toolkit was born!

What is it?

Creating the Female Founder Toolkit allows me to create all the courses I’ve dreamed of building (yeah, I’m weird like that) under one heading.

The toolkit is more than just courses though. It’s courses, cheatsheets, swipe files, videos audio downloads and a whole lot more.

The goal is to create a resource library specifically for female founders where you can learn how to do all the web & tech things you need to create or grow your business.

This isn’t a repetition of things that have been created by other big name female founders like Amy Porterfield or Marie Forleo.


Some of the topics I’ll be teaching will include:

  • Setting up and managing an email service provider
  • Website Maintenance
  • Managing privacy & security
  • Customer Research Masterclass
  • Software buying guides
  • Automating your business with rules & filters
  • Managing your productivity
  • Creating and Managing your software budget
  • Creating engaging blogs & websites
  • Creating a Mobile First Website
  • Experience Design for Female Founders.
  • Confident Content Writing


I’ll be offering the products as stand alone learning experiences or in problem-specific bundles to support you in every stage of creating your business.

You’ll notice I didn’t use the word “subscription” in there. This is for two reasons, the first is I don’t have a community large enough to make subscription a viable model. I’d also be competing in a very crowded market right now.

The courses and bundles will be available at affordable prices, based upon your business lifecycle.

Give a woman a dress and she'll wear it for a day, teach her how to make it and she's the next Dior

I’m looking for women who want to invest in the build of the Female Founder Toolkit.  Investment opportunities range from £250 – £10,000.  Do you want to be a part of the tech community helping turn women into the digital Dior’s?

Existing Courses

I have already started creating the courses that will form part of the Female Founder Toolkit.  Two of them are live, and you can access them now. 

See below for more information about the courses, their price and how you can register for them. 

Business Naming Basics

In this introductory course I share my approach to coming up with a good name for your business.  Including a few things you really should avoid.

Google Essentials

Do you use Google Gmail ?  If so, you won’t want to miss out on this course. Includes guided tour and everything you need to know about creating & using filters.

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