for self-funded founders

Photo Credit – Elaine Potter Photography

Is a lack of technical experience stopping you from starting?

Fear of the unknown is scary, even I get scared of the unknown and will put off doing things I dread.  Unless it’s something to do with tech.  Rather than build a website for you, my coaching package for self-funded or minus days founders (you know, you’re months out from launching), helps you get everything set-up.

Self-Funded Founders

This coaching focuses on the essentials, domain name, email and a very simple website.  You’ll learn how to get everything set-up with 1:1 guidance. Many women struggle with getting these early technical parts done, and will often ask questions in groups that start “am I doing this right?”. Working with me you’ll get the benefit of guidance, and growth of confidence, no need to ask the audience, when you can phone a friend.

Emma Chittenden

What you'll get

  • a complementary initial consultation to understand your needs
  • help registering a domain name (if you haven't already)
  • guidance setting up the email platform of your choice
  • help choosing the right website platform for you
  • support in setting up the website platform
  • guidance in creating the design and content for your site
  • the ability to ask a plethora of questions in a safe space

Why I'm not going to build it for you

There are thousands of people who will build you a good website, there are hundreds who will build you a bloody amazing one.  However, what you’re unlikely to get is completely bespoke advice based around your needs, experience and confidence with tech.  That’s what you’ll get from a coaching package with me.


To discuss your coaching needs, please book a complimentary introduction call

My experience includes

I’ve got over 22 years experience in web and technology roles, these are the key areas where I’ve gained experience, although I do have additional skills that can help you.

If there’s something that’s not listed, please book a complimentary 15 minute call to see if I can help.

Customer Research

Are you struggling to understand who your tribe are?  I’ve been researching customer behaviour for the whole of my career.  I have an in depth understanding of how people use technology, and their online usage and buying habits.  I can help you identify who your tribe are and how you can sell to them.


I’ve carried out thousands of hours of testing on digital products & services for clients.  I know the best type of testing approaches to take, and how to get the results you need to succeed.  This includes product and beta testing.

Picking the Right Software

My background in tech support and working for businesses of all shapes and sizes has given me an in depth knowledge of making the right buying decisions with software.  You will save time, money and a lot of stress by letting me help you with this.

Digital Strategy

Knowing where you want to go with your business is your area of expertise, understanding how technology will support you is mine.  Working with clients I’ve helped them solve complex and simple tech problems to ensure they get the most out of their budgets, without costly mistakes.


I’ve taught many clients how to use software, understand design processes and how to carry out research.  It’s the one area that brings me so much joy, being able to share my expertise with others to help them grow.

Experience Design

I’ve worked as an experience designer and information architect in a variety of different roles.  I’ve been lead on a number of projects which led to clients meeting their goals of increasing sales and improving sales conversions.  I specialise in taxonomy design.

Not sure if this is right for you? why not book a free 15 minute consultation with me to find out more.


To discuss your coaching needs, please book a complimentary introduction call

On the fence?

Not certain if I can help? 

I get that, spending money when you’re building your business can be a risky thing, especially if you’re not certain I can help. 

Why not book a no pressure free 15 minute call with me to discuss what I can help you with. 

not the FAQs
Some things you might be thinking about before you buy

Before you buy, there are some things you might want to know, these aren’t FAQs (because more than one of you would have to ask).

Payment can be made by bank transfer, credit or debit card or direct debit (for any services offered on a monthly retainer). 

Payment terms:

– Payments up to £500 payment required before work starts.

– Payments over £500 a 25% deposit is required up-front.

If your coaching package lasts for more than one month, the price will be given at a monthly rate. 

Sometimes you need to cancel things, it’s cool.  Please provide me with plenty of notice if you’re cancelling an appointment.  For in person appointments, I required 24 hours notice of cancellation.

I predominately work with women or those who identify as a woman. 

The only guarantees in life are death, taxes and oxygen.  My guarantee is that I will provide you with as much support and guidance as I’m able to provide.

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