About Emma

Angels Playing Skittles

Emma Chittenden - Founder & Owner Angels Playing Skittles

Well hey there beautiful!

Lovely to meet you, I’m Emma. I know we probably haven’t met yet but I feel like I know you already.

You’re passionate about something but don’t know everything. Your desire to succeed means you’ll work it out as you go along.

But you haven’t come here to find out about who you are, you’ve come here to learn about me.

I’m a little over 40, think like I’m a little over 20 but with the wisdom of a 50-year-old. Age for me is a state of mind.

I’ve worked with technology for one form or another for about 22 years. Having skipped university (lots of reasons, but it’s turned out to be one of the best decisions I didn’t really make!).

Instead of university, I talked my way into a tech support job on the other side of the country. I would say, and the rest, as they say, is that. But I’m not going to.

I’ve read the research that says women need to match 100% of the points on a job description before they go for it. I didn’t. I’ve done what I call ‘lilypading’. By that I mean I’ve found a job I either like the look of and gone for it. Once I’d gained some knowledge and experience, I’d use it to find something else I might be interested. Jumping from one lilypad to another. Sometimes you wobble, and sometimes you sink. But there’s always another lilypad you can jump to.

There have been a few “career” pivots. Although I’ve always worked in the tech or web design industry, I’ve done some very different types of roles.

These have included, project management, change management, business analysis, user research, user experience, information architecture and a few more.

I have two specialisms user experience and taxonomy design. The short version means I design how people experience websites and the underlying data structures. Taxonomy design means I get to play with words, what they mean and how they’re used. I’m also a keynote speaker on this topic.

About 5 years ago, I had to have a hysterectomy because of a fibroid (non-cancerous tumour) the size of a melon. Then went through three years of undiagnosed premature ovarian failure. And finally this year a fallopian cyst the size of an avocado. I’m aware that this might be a bit of TMI, but it’s shaped where I am now.

My health challenges have meant doing a standard 9-5 + commuting is off the cards. It took me a while to realise that instead of contracting / freelancing, I wanted to build a business for myself.

There are a lot of women, like myself, who want to create a business for themselves that allows them to be more flexible when it comes to working. There are also a lot of women providing support in areas like email lists, marketing, social media, SEO and course building.

Yet there’s a HUGE gap when it comes to understanding a good, healthy website and tech set-up. Specifically with female founders in mind. For that reason, I’ve created the Female Founder Concierge and Toolkit to help you with all the web & tech advice you need to run a healthy, sustainable and ethical online business.

Find out more about my mission and what I want to achieve.

I’m really looking forward to working with you.

Emma x

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