About Emma

Photo Credit – Elaine Potter Photography

Hello! I'm Emma, certified nerd, dog mum, polymath & keynote speaker.

I’ve worked in the tech and digital industry in one form or another for the last 22 years. I skipped university and talked my way into a tech support job when I was 20. Some might think that not having a degree would hold you back, I’ve found it’s the opposite, it’s the thing that’s helped define me.

My career has taken a fair few pivots, I started out doing tech support in a call centre, and it looked like my career would be fixing computers (as I did it for about 7 years). My first pivot came when I had been out of work for a few months and got a job because I admitted that I was lazy.

There’s a funny story to this, I was asked what I had most enjoyed doing in my previous role. I said it was re-writing a set of installation notes for an email client. The notes were written in a way that made no sense to me. I figured that if I didn’t understand them, nobody else would and that would make a ton of work for me. So to save myself a ton of work, I re-wrote them.

I effectively got employed to be a technical translator. My ability to translate geek-speak (or Nerdic as I call it), into English got me a bit of a rep. So much so, when another role came up working for the woman who hired me, she thought of me. Which is where my career in web design was born.

I’m not a designer or a coder, but I do design website experiences. Which is a paradox, but it’s one I’m good with.

My web design career has seen me do roles that include project, change and community management, user experience design, user research and information architecture. Which means I understand how humans use technology and can design experiences that make them buy or read things.

I thought I would have a career that would see me being a UX Director. That’s the path I was taking, yet it’s fairly safe to say I sucked at it. It’s taken me until fairly recently to realise that path wasn’t the right one and I should have abandoned it a long time ago.

What I am good at, amazing at in fact, is solving problems. Give me something that can be solved using technology and I will find a way to get it working.

About 6 years ago I had to have a hysterectomy, when I was 36. I underappreciated how much of an impact it would have on my health. It’s meant accepting my body can’t do a standard 9-5 with a 4 hour commute every day.

Until fairly recently I have worked as a freelance contractor for clients, which has been great, but it still limits the amount of work I have. I wanted to create something more sustainable for myself. Which is why I created Angels Playing Skittles.

As I know I’m not going any further up the corporate ladder (PHEW!), I feel it’s my responsibility to share my skills with other women to help them achieve their goals. Whether it’s helping female founders create & build their online businesses or coaching women in the corporate space to help them achieve their career goals.
If you’re a woman who needs help with your website or online course I’ve got you covered. Check out how you can work with me.
I live in Wiltshire, UK, with my dog Bertie, and two cats (who are assholes).

Emma x

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